INDUSTRY EXPERIENCE
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Consumer Packaged Goods (CPG): Deep experience across beverage, food, and consumer product categories with both established and emerging brands.
E-Commerce & Digital-First Brands: Expertise in building and scaling digital marketing operations for subscription-based and direct-to-consumer models.
Startup & Growth Stage Companies: Proven ability to establish marketing functions and drive rapid growth in entrepreneurial environments.
Enterprise & Fortune 500: Strategic leadership experience managing large cross-functional teams and multi-million dollar marketing budgets.
SEND Bars
Fractional CMO
CARET Legal
Strategy & Communications
Founder-Led Startups
Brand Advisory
Ocean Spray
Strategy & Commercialization
Coca-Cola Zero Sugar
Reformulation & Brand Refresh
Coke Creations
Global LTO Platform Development
Chewy
eCommerce / Direct-to-Consumer
The Zoo by Chewy
Pet Social Media App
Coke x Twitch
Gaming Strategy
Mello Yello Drag Racing Series
Motorsports Strategic Partnership
SURGE
eCommerce, Retail & Foodservice
Mello Yello
New Visual Identity & Campaign
Sprite Cherry
Commercialization & Launch
McCafe RTD Coffee
New Product Development
MacMurray Wine
New Visual Identity & Experiential
Mello Yello x Realtree
Outdoor Lifestyle Collaboration
Chameleon Cold Brew Coffee
Route-To-Market Strategy
RMHC of Atlanta
Non-Profit, Advisory Council
Daiy Greens Juices
Social Media Strategy
BCRC of Texas
Non-Profit, Board of Directors
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