Ashley combines strategic vision with hands-on execution, building brands that don't just capture attention, they deliver results. Her consumer-centric approach ensures every brand decision is both strategically sound and genuinely authentic.
Ready to unlock your brand’s next stage of growth?
Founder of Summers Marketing Consulting, Ashley provides strategic marketing services to companies seeking to scale their business. With 17 years of marketing leadership across blue-chip CPG leaders and challenger brands—including Coca-Cola, Chewy, Gallo Winery, and high-growth private companies—Ashley specializes in developing consumer-led brand strategies, integrated campaigns, and innovative solutions that drive measurable impact for businesses ready to scale.
Education
MBA, The University of Texas – Austin (Marketing, Management & Entrepreneurship)
BS, Clemson University (Marketing & Psychology)
"Marketing excellence comes from combining strategic vision with agile execution, always keeping the consumer at the center of everything we do. I believe in fostering positive cultural change while delivering measurable business results through data-driven decision making and innovative thinking."
Consumer Packaged Goods (CPG): Deep experience across beverage, food, and consumer product categories with both established and emerging brands.
E-Commerce & Digital-First Brands: Expertise in building and scaling digital marketing operations for subscription-based and direct-to-consumer models.
Startup & Growth Stage Companies: Proven ability to establish marketing functions and drive rapid growth in entrepreneurial environments.
Enterprise & Fortune 500: Strategic leadership experience managing large cross-functional teams and multi-million dollar marketing budgets.
Proven Track Record: 17 years of measurable marketing success across diverse industries and company stages.
Full-Stack Expertise: From brand strategy to performance marketing, we provide comprehensive marketing solutions.
Agile Leadership: Thrive in uncertainty and rapidly changing market conditions with adaptive strategies.
Cultural Focus: Build positive team dynamics while driving performance and developing talent.
Innovation Mindset: Leverage emerging technologies and consumer insights to create competitive advantages.
Brand Positioning & Narrative
Go-To-Market Strategy
Channel Strategy & Media Planning
Funnel Design & Optimization
Team Building & Hiring
C-Suite Alignment
Cut through noise, own your niche
Launch and grow with intent
Prioritize what drives revenue
Improve CAC, LTV, retention
Scale the right internal/external team
Translate vision into execution
